Wireless local-area-network technology makes wireless
point of sale (POS) applications possible in hotels,
restaurants, and other food service facilities such as
stadiums and arenas.
Antennas are used as access
points to manage the communications with the wireless
handheld units. Normally one antenna is required per
restaurant, although it could require more depending
on the size, layout and construction of the facility.
As many as 225 handheld units can be run off one
antenna. But the number of antennas usually is
determined by the square footage of the area that
needs to be covered. A site survey of the facility is
conducted to determine how many antennas are needed.
While point-of-sale system providers agree wireless
systems were a small part of the market in 2007, most
anticipate significant growth in the wireless sector
in 2008 and are working on solutions for future
customers.
In North America, the wireless POS system was
initially only in stadium markets due to the limited
user interfaces screens on the handheld units. It was
a good fit because stadiums have limited menus and
servers had to cover large areas, such as all the club
box seats.
One challenge has been to get the user interface on
the handheld the same as it is on a touch-screen.
Unless restaurants convert their whole operation to
handheld units, the two screens must to be the same.
Other factors that inhibit the growth of wireless
POS systems are cost, concerns about depersonalized
service, the handheld unit's durability, and a lack of
wireless standards. The biggest challenge, however, to
wireless Point of Sale (POS) handheld order
transmitters in restaurants is changing the basic way
that restaurants operate.
A much faster turnover on the table with a
wireless, handheld solution for servers is quite
possible. Table turns are considered more important at
chain restaurants than at hotel restaurants, according
to industry insiders.
Another benefit to handhelds beyond faster table
turns is enhancing the guest experience.
Servers at nice restaurants such as those in
several
Disney timeshare resorts can provide a
wow-factor, personal touch and create a positive,
enhanced guest experience. This particularly appeals
to up-market four and five star hotel restaurants like
Victoria and Alberts at the Grand Floridian near the
Disney Boardwalk timeshares. For example, with
handheld units the server can discreetly take an order
for wine and have the wine delivered to the diners
while still at the table completing the food order.
But most chain restaurants want to simply save time
by turning tables more quickly so they can serve more
customers. The biggest advantage of handhelds is that
they speed up service and increase order-throughput.
Servers can handle more tables using handhelds because
they do not have to go back to the kitchen as often.
Handhelds thus provide both a volume-of-customers
benefit and a customer-service benefit.
Servers using handheld units with credit-card
readers and separate mobile printers can complete the
credit-card transaction at the table, saving time
compared to going back and forth to a non-mobile POS
touch-screen.
Another potential benefit of handhelds is
up-selling the order. Restaurants can save more time
and increase revenues by up-selling if they are
willing to change some of their practices, according
to several restaurant experts.
The current method is to hire one server to handle
five or six tables. That server will then do all the
service for those tables, perhaps including setting
the table and cleaning it off. With wireless
handhelds, restaurants can hire salespeople who are
good at up-selling and all they do is greet and take
orders. They can recommend a dessert or drink with a
certain meal.
If a hotel has a wireless LAN installed, they can
use it for wireless POS. That same device can be used
to order items for the restaurant and hotel, or for
any other back-of-the-house use.
Wireless technology also checks-in guests and
manages housekeeping activities.
Many hotel food and beverage operations are finding
ways to use wireless, whether it is banquets, room
service or on casino floors. The use of wireless at
pools and beach bars is big because of the long
distances that the server staff needs to cover.
A return of investment in the handheld order
transmitting technology in restaurants is realistic in
six to twelve months. The return is accomplished
through increased revenues from table turns, reduction
of labor costs, and fewer communications errors
between servers and the kitchen. Communication errors
cause both costly food-waste and customer
dissatisfaction issues.